Wondering how long it would take for Google’s search engine to find your website if you didn’t promote it? About 22 days, according to Matthew Rothenberg. He recently launched Unindexed, a purposefully short-lived web community that was set to self-destruct as soon as Google’s indexing technology made it searchable. While Rothenberg didn’t go out of his way to maintain the secret, participants knew that every view, post and shared link would bring the site closer to disaster — it only took 346 views and 31 contributions before everything came crashing down. Thankfully, you can recreate this experiment yourself. Rothenberg has posted the source code, so his commentary on the sad state of web anonymity should last for much longer than a few weeks.
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