Running a business, even a web development business, without clear goals is like picking a direction and driving without knowing where you want to go. You can’t know if your destination is a good one or not – you just hope it is. You won’t even know when you get there. Obviously, it’s best to use a map and plan your destination. Setting clear and measurable goals is like having a roadmap that shows you the direction you should go. It helps you plan your trip and your destination.
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